Digital Marketing & SEO/SEM

Intake Capacity:30+ Students

Duration:35 Hours

Audience:For UG & PG Students

Overview Curriculam Instructor

Module 1

Introduction to Digital Marketing

Understanding digital marketing channels
How businesses use online platforms for growth

Module 2

Search Engine Optimization (SEO)

SEO strategies and keyword planning
Improving website visibility on search engines

Module 3

Search Engine Marketing (SEM) & Google Ads

Basics of paid advertising
Running campaigns using Google Ads

Module 4

Social Media Marketing

Marketing through platforms like Instagram, Facebook, and LinkedIn
Creating and managing campaigns

Module 5

Analytics and Performance Tracking

Understanding campaign performance
Using analytics tools to measure results

Learn How Brands Grow Online

Understand how businesses use SEO, ads, and social media to reach the right audience and drive results.

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Learning Outcomes

Learn SEO strategies to improve online visibility

Understand how paid ads are created and managed

Gain knowledge of social media marketing techniques

Learn how to measure campaign performance using analytics

Testimonials

What Our Students Say!

Marketing Beyond Social Media

The course helped me understand how digital marketing works beyond social media. I always thought marketing was just about posting online, but this program showed how SEO, ads, and analytics all work together. The examples made everything easy to understand.

4.9(6k)

Rohan DasLearner

Campaign Planning and Tracking

I learned how campaigns are actually planned and tracked. The sessions explained how businesses run ads and measure results using analytics tools. It gave me a clear idea of how digital marketing works in real scenarios.

4.8(4k)

Sneha KulkarniLearner

Clarity on Marketing Areas

Good course if you’re trying to understand how online marketing really works. It doesn’t feel too technical, but still gives you enough clarity on different areas like SEO and paid ads. I still need practice, but I know where to start now.

4.7(3k)

AmitLearner

Frequently Asked Have Any Questions?

These events—such as seminars, workshops, exhibitions, and conferences—offer valuable opportunities.

No. The course starts from the basics and explains digital marketing concepts in a simple way.

Yes. The course introduces Google Ads and explains how paid campaigns are created and managed.

Yes. It provides a strong foundation in digital marketing, which is widely used across industries.

Yes. The program includes how businesses use platforms like Instagram, Facebook, and LinkedIn for marketing.

The course explains analytics tools and metrics used to measure the success of digital campaigns.

Yes. The concepts covered can help learners understand how to promote products or services online.

The course focuses on practical understanding with examples of real campaigns and marketing strategies.

Digital Marketing & SEO/SEM

Intake Capacity:30+ Students

Duration:35 Hours

Audience:For UG & PG Students

Overview Curriculam Instructor

Module 1

Introduction to Digital Marketing

Understanding digital marketing channels
How businesses use online platforms for growth

Module 2

Search Engine Optimization (SEO)

SEO strategies and keyword planning
Improving website visibility on search engines

Module 3

Search Engine Marketing (SEM) & Google Ads

Basics of paid advertising
Running campaigns using Google Ads

Module 4

Social Media Marketing

Marketing through platforms like Instagram, Facebook, and LinkedIn
Creating and managing campaigns

Module 5

Analytics and Performance Tracking

Understanding campaign performance
Using analytics tools to measure results